01Disclosed corporate facts
| Trading name | Apex Bets |
|---|---|
| Legal entity | Letsbet (Pty) Ltd |
| Registration number | 2023/963735/07 (South African company register; the 2023 prefix indicates incorporation year, not a consumer launch date) |
| Physical address | 33 Beach Road, Gordons Bay, Western Cape, South Africa |
| Official website | apexbets.co.za (per the operator footer) |
| Regulator | Western Cape Gambling and Racing Board (WCGRB) |
| Licence number | 10194002-002 |
| Licence issued | 26 November 2025 (per operator disclosure; not an independent audit of the regulator's register) |
02How to read the registration number
South African company registration numbers embed the year of incorporation: 2023/963735/07 means the entity was incorporated in 2023. That tells you the company predates the betting brand by roughly two years, but it is not a consumer launch date, and we do not present it as one. The betting brand itself is reported by OddsBash as having launched in 2025, consistent with the November 2025 licence issue date.
03What is not publicly established
An exact brand launch date, named founders, a full ownership chain and any ambassador relationships were not established in reviewed public material. This dossier does not name ambassadors, because no sufficiently clear primary announcement exists. Where a fact is not evidenced, we say so rather than infer it.
04Why the entity matters
In South Africa, online betting is licensed at provincial level, and the licensed entity - not the logo - is what appears on the regulator's register. If you ever need to raise a dispute, verify a licence or check who holds your balance, Letsbet (Pty) Ltd is the name to use. Keep a record of your account ID and correspondence with support@apexbets.co.za.
QFrequently asked questions
Who owns Apex Bets?
The brand is operated by Letsbet (Pty) Ltd, a private South African company incorporated in 2023. A complete public ownership chain is not established.
Where is the company based?
The disclosed address is 33 Beach Road, Gordons Bay, Western Cape, South Africa.
When did Apex Bets launch?
An exact launch date is not publicly confirmed. The operator's licence was issued on 26 November 2025, and reviewers describe Apex Bets as a 2025 launch.
Is Letsbet a different company from the brand?
No - it is the same operation. Letsbet (Pty) Ltd is the legal entity; Apex Bets is its trading name for consumers.
Sources and review notes
- Operator website footer disclosure, reviewed 20 October 2026 (apexbets.co.za)
- OddsBash operator coverage, reviewed 20 October 2026